The Apollo Army
The Apollo Army was the project's volunteer community programme, active mainly from June to December 2022.
What the Army did
The project recruited its most engaged fans to spread the word about Apollo and its creators. Members had a private Discord channel and a dedicated page on the original site called "The Armory", where the team shared promotional material, brand assets, FAQs and first looks at new content. The stated routine was weekly engagement on Discord with topics and metrics, regular wrap-up posts, and "Army missions" that were announced as coming soon.
Army updates
The team published a regular progress report for the Army, roughly every two weeks:
- June 29, 2022
- July 22, 2022
- August 5, 2022
- September 1, 2022
- September 15, 2022
- September 29, 2022
- October 13, 2022
- October 27, 2022
- November 10, 2022
Topics included contest results, exchange listings, upcoming partnerships and marketing plans. In December 2022 the series ended with "The Army Manifesto", which framed the group as the project's rallying point, and an "Army at work" post. No later Army updates appear in the archive. That timing matches the project's move away from creator contests in 2023.
Related: full history · news archive