Apollo

Message in a Logo

Message-in-a-logo

Apollo is on the grow and with that growth has come a new brand identity. It was important that the updated logo just not be a change for change sake though. So, can a logo tell a story about what Apollo values? Yes it can.

This past week (week of Jun 20, 2022) Apollo debuted this new logo →

It’s been great to hear community reaction to the look of it. But behind that great look is also a great story. In the lead up to the logo launch, Apollo started leaking out different creative images that teased the story.

Just like the Apollo community, each individual piece when combined tells a far more compelling story.
See for yourself:

PERSPECTIVE
TRAJECTORY
COHESION / UNITY
APOLLO

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